Christmas Photography is in Full Swing

Reach new customers this Christmas

We are in the height of holiday sales, and with that, comes lots of Christmas themed photos. We went to see our friends over at Freedom Soap Company at their new location in Cahaba Heights last week, to grab a few pictures with some Christmas spirit. Here’s a preview of what’s to come along with a sneak peak into their new retail space!

By using styled images, your business can reach customers who have similar interests. So, we worked with Freedom Soap Co. to come up with a fun holiday inspired shoot that will attract new customers along with resonate with their current customers and online followers.

 Freedom Soap Co.’s Rosemary + Peppermint soap is a top seller during the holiday season.

Freedom Soap Co.’s Rosemary + Peppermint soap is a top seller during the holiday season.

How to stand out from other retail and e-commerce companies

If you are a business who wants to start building a portfolio of images to access for social media and other marketing needs, the first place to start when trying to decide what to take pictures of is to ask what your ultimate goal is for the pictures. What decision or action are you wanting the customer to make?

For a retail and e-commerce based business like Freedom Soap, the answer is clear. They want to sell a lot of soap and want as many people as possible to see it. With the flood of information available to consumers, having styled images really makes your business stand out in all of the noise.

This month, we wanted to showcase their top selling products during the holiday season, as well as, give a sense of lifestyle and highlight the all natural ingredients in an authentic way. Evergreen, gift sets, Christmas trees, rosemary, and peppermint were used when styling these images.

Ready to build your custom library of images?

The key to getting started is just to start! Find a photographer in your area and talk through what you want to accomplish, who you want to reach, how you want your photos to represent your brand. The great part about doing this is that you will have a library of images and videos to access each year, so you’re not recreating the wheel and creating consistency and cohesiveness for your business across all platforms - print, facebook, instagram, youtube, etc.

Setting the scene for your products

Setting the scene for your products

Consumers want to know how your product or service fits into their already packed life, so we work with Peak Season a few times a year to help them develop a library of images to showcase their gorgeous outdoor furniture and accessories in everyday settings.

We work together to scout locations that will allow us to shoot several scenes while we are there. They do all the styling, and Focus Creative takes all the pictures. They use these images for

Blazer Bolt for Brain Cancer Event Photography

Blazer Bolt for Brain Cancer Event Photography

We are so humbled to be a part of the Blazer Bolt for Brain Cancer race event for the 3rd year in a row. Blazer Bolt, Inc. is a 501c3 organization who holds this annual event in downtown Homewood, Alabama. This race was created entirely to support those who are battling brain cancer. All proceeds directly benefit

Tours make the experience much more real and personal for users.

Tours make the experience much more real and personal for users.

I’m sure you’ve heard of a virtual tour, but have you ever heard of a Google Street View virtual tour? In 2010, Google created a way to bring people inside businesses virtually through the Street View system. Google tours are a 360 degree, immersive experience that allows viewers to virtually see inside before they arrive using panoramic images.

Portraits for RFx Circle Achiever -- Brooke Patterson

Portraits for RFx Circle Achiever -- Brooke Patterson

Brooke Patterson has climbed to the top 2% of business owners with Rodan + Fields for the second year in a row, and I had the honor of taking her portrait for convention. Read more about her story at http://redefine.rodanandfields.com/blog/brooke-patterson-searching/ and see a more current video at https://vimeo.com/234332448.

What an honor to take her portraits and be a part of her being recognized at convention! To accomplish this look…

It's a blanket. With a foot pocket!

It's a blanket. With a foot pocket!

You never knew you needed one until you had one. The PediPocket blanket is a treat for your feet and is the perfect throw blanket that comes complete with a foot pocket. Plus, it's long! Even a really tall guy can be covered head to toe.

When PediPocket owners came to us about shooting their 2018 release…