Reach new customers this Christmas
We are in the height of holiday sales, and with that, comes lots of Christmas themed photos. We went to see our friends over at Freedom Soap Company at their new location in Cahaba Heights last week, to grab a few pictures with some Christmas spirit. Here’s a preview of what’s to come along with a sneak peak into their new retail space!
By using styled images, your business can reach customers who have similar interests. So, we worked with Freedom Soap Co. to come up with a fun holiday inspired shoot that will attract new customers along with resonate with their current customers and online followers.
How to stand out from other retail and e-commerce companies
If you are a business who wants to start building a portfolio of images to access for social media and other marketing needs, the first place to start when trying to decide what to take pictures of is to ask what your ultimate goal is for the pictures. What decision or action are you wanting the customer to make?
For a retail and e-commerce based business like Freedom Soap, the answer is clear. They want to sell a lot of soap and want as many people as possible to see it. With the flood of information available to consumers, having styled images really makes your business stand out in all of the noise.
This month, we wanted to showcase their top selling products during the holiday season, as well as, give a sense of lifestyle and highlight the all natural ingredients in an authentic way. Evergreen, gift sets, Christmas trees, rosemary, and peppermint were used when styling these images.
Ready to build your custom library of images?
The key to getting started is just to start! Find a photographer in your area and talk through what you want to accomplish, who you want to reach, how you want your photos to represent your brand. The great part about doing this is that you will have a library of images and videos to access each year, so you’re not recreating the wheel and creating consistency and cohesiveness for your business across all platforms - print, facebook, instagram, youtube, etc.