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How to choose the right image for your website

How to choose the right image for your website

Do you know how to choose the right image for your website? Many businesses struggle to find the right photos to use that resonates with their viewer and tells them in an instant what their company is all about. And … even if the picture meets those attributes, is the photo technically correct and on point with the company brand?

Does your website need a new hero image?

Does your website need a new hero image?

Imagine this scenario (and we’ve seen it a lot)…

Someone goes to your website and there is a picture of the city you live in. More than likely this same picture is on several other local company websites. If you sell real estate, this probably isn’t a big deal, but if you are a financial planner or a restaurant owner, that image doesn’t really resonate with…